After 7 long years there is a Salman Khan film which does not have humongous advance bookings at the boxoffice. With Dabangg in 2010 started a trend that every Salman film had the biggest advance bookings starting almost a week before release and by the time release would be 2 days away, the first day’s record breaking collections (in their own category) would be ensured. Jai Ho released on 24th January 2014 is the only exception that did not have huge advance booking for it’s opening day but it more than made up for it with solid bookings for Sunday 26th January.
This does not seem to be the case with Tubelight though. The film has just about decent advance bookings at bare minimum levels expected of top stars. There are various factors that can be held responsible for it.
- No action – Usually films with well mounted action scenes open very well, Dhoom 3 being a good example. Since Tubelight is a war drama, it does not have the kind of chases, hand to hand combats and conventional action scenes.
- No heroine – Heroines do have a role to play in collections, however much the chauvinistic industry people may want to deny it. Look at the openings of Dangal-PK when compared to Dhoom 3 which had extremely popular Katrina Kaif and you would know what I mean. Tubelight does not have a popular Indian female lead in it and what is worse – Zhu Zhu the Chinese actor who is starring in the film has not been shown in promos and songs so far. That could be one of the reasons why the advance is lower that expected.
- Pre Eid effect – The last Friday of Ramzan is considered ‘Alvida Jumma’ by Muslims and the devout pray heavily on this day, staying away from entertainment. Contrary to popular perception that Eid has a role to play in Salman films’ opening, all Salman films except Bodyguard have had this disadvantage. Dabnagg, Ek That Tiger, Kick, Bajrangi Bhaijaan and Sultan all suffered from the Pre-Eid effect and only Bodyguard that opened on Eid – Wedenesday got the full advantage of the festival on the opening day. Tubelight is bound to suffer from this effect.
- Songs and Promos – Lets face is. Songs and Promos of Tubelight haven’t really caught the fancy of the viewers – at least so far. The dramatic moments haven’t been revealed either. May be Kabir and Salman have saved the best for the last or may be as a surprise in the film. All said and done, what we have seen so far has been only so good.
- Sohail Khan – Yes. Sohail khan’s unexpectedly huge presence could have something to do with low bookings of Tubelight. The actor is not at all popular with audiences and giving him so much screen space in songs and promos could have backfired.
All eyes are now set upon Friday numbers. Hope the content of the film is strong enough to overcome all the above limitations and crosses the desires 30 cr Friday mark.